I am a seasoned healthcare management professional with over 15 years of experience.

As a practice manager I was tasked to launch a skincare brand for a dermatologist. This amazing opportunity revealed my passion in digital marketing, graphics, and web design. My background in brand strategy, visual design, and account management mold my mindful yet competitive approach.

Fueling my love for understanding the nuances of multi-channel marketing; I consider myself a ‘forever student,’ eager to both build on my academic foundations in healthcare and information management and continously in tune to the latest digital marketing strategies through independent reseach.

My hunger for knowledge and determination to turn information into action has contributed to the most recent successes at Galactic Beauty - MMSkincare. www.mmskincare.com

Balance in the workplace is the key to success, a tenet I live through my personal interests in freelance photography, my love for fiction novels, and taking long motorcycle rides on my Harley Davidson Sportster. 

Experience

April 2023 - Present | Senior Product Manager | preferredmd.io

• Leading and managing end-to-end project implementation, from requirement gathering to successful delivery, within the allocated budget and timeline.

• Supervising and motivating a team of implementation specialists, providing guidance and support, and ensuring alignment with project objectives.

• Building strong relationships with clients, understanding their needs, addressing concerns, and managing expectations to deliver an exceptional customer experience.

• Continuously improving the implementation process by analyzing data, identifying opportunities for improvement, and implementing new processes or technologies to increase efficiency and effectiveness.

April 2022 - March 2023 | Marketing & Web Development Manager | preferredmd.io

• Strategic research of competitors in the healthcare surgical booking software market, positioning of product, and implementing plan of action.  

• Leading UX/UI team in designing and developing a new website using Figma.

• Leading SEO team in  creating a semantic core, implementing backlinks, and keyword seeding. Finalizing marketing plan..

• Senior technical support for new users, on-boarding, and implementing PreferredMD software for new offices.

• Business representative for new accounts during sales calls, face to face meetings, and prospecting opportunities.  

March 2018 - April 2022 | Brand Manager | Marmur Medical mmskincare.com

• Coordinated skincare production, management of manufacturing contracts, product liability, and storage fulfillment solutions.

• Management of trademarks and patent filings with legal, product, and graphic design teams.

• Led a team of engineers to complet a 510(K) application for FDA clearance of a medical device successful approval on the first round. 

• Worked closely with app developers and programming engineers to complete a medical device with customized light treatments with mobile app.

• Collaborated with a PR firm to manage media interviews and events for brand launch and continued coverage on print, web, tv. 

• Implemented strategic digital ad placements across social media to increase 3x revenue during COVID shutdowns. 

• Served as Director of Operations to physician’s private practice.

Aug 2014 - Feb 2018 | Practice Administrator | Carlos Charles, MD, Derma di Colore

• Strategically analyzed Dr. Charles’s administrative practices- achieved a 500% revenue increase in 18 months. Managed credentialing of 3 physicians.

• Implemented and managed an in-house billing system . Coordinated surgery including prior authorizations covered under insurance.

• Seamlessly transitioned IT systems, EHR systems and managed ongoing maintenance for medical devices and practice appearance. 

• Managed inventory of medical, office, and apothecary retail products.

• Created and implemented HR policies and procedures including a new employee handbook, health and dental benefits, as well as biometric time card system. Led interviews and onboarding new employees. 

May 2007 - July 2014 | Practice Manager | Manhattan Orthopaedics, PC

• HR representative for a private medical group with 30 full-time employees; created and submitted bi-weekly payroll reports and performed practice management accounting and billing closing procedures. 

• Mnaged credentialing for 7 orthopedic surgeons and assisted in transitioning to a paperless office by installing and troubleshooting network configurations of various devices, while also training and implementing a new EHR system.

Education

• August 2022 - Dec 2024

Masters in Business Administration, MBA

Baruch College Zicklin School of Business, NY

• Sept 2016 - Dec 2019

Bachelors of Science in Health Information Management, BS 

CUNY School of Professional Studies, NY     

• Sep 2003 - Dec 2006

Bachelors of Business Administration in Healthcare Management, BA

Monroe College, NY

Organizations

• Sept 2022 - Dec 2024

VP of Web Development, ZWiB Zicklin Women in Business

General Member, MBA Club